Let our Facebook Ad experts get started.
Based on our experience, we will start by setting up multiple ads to test multiple target markets. Because Facebook allows you to set up ad campaigns based on interests, activity and other parameters - we'll work with you to find the best fit.
One of the biggest problems when businesses run ads is they set them up, let them run and never change anything in months! We will be monitoring and constantly optimizing your ads to make sure you're getting the most bang for your buck. This is a process that requires experience knowing how to analyze and update ads. At Oasis we combine the analytical approach to setup, monitoring and testing ads with the creative marketing approach required to be successful.
As our client you'll be receiving detailed monthly reports that shows all the different elements of the campaigns including budget, CPC (Cost Per Click), and ROAS (Return on Ad Spend). It's important you know what we're up to and see that each month we're improving.
We think seeing some of this Facebook data is important to see how beneficial ads can be to your business.
Want to grow your likes on your Facebook Page? Keep in mind, Facebook Organic Page reach is well, pretty much dead. If you have a business page, you may not realize that less than 0.5 percent of your fans, on average, will actually see your updates. Yep, it’s sadly true. For years, Facebook has been reducing the visibility of business pages in people’s news feeds, frustrating business owners everywhere. Ads can be the best way to reach your audience and take advantage of all the user data Facebook has to offer!
It’s fairly easy to set up a basic campaign, but knowing all of the ins and outs of what make a campaign work, how to optimize and target is a bit of a science. So, in a way you’re hiring a scientist to do your ads. You wouldn’t want to mix the wrong chemicals on your own, ending up with all of your budget melting away!
Google knows what people are currently searching for in the moment. Facebook is about demographics and behaviors. They have complex datasets covering the interests and connections of over a billion users.
Here are a few different ways you can utilize Facebook Ad Targeting:
Your business is unique with unique needs. In turn your goals will reflect those unique needs and we work with you to find what’s successful to you. The main goals are usually: traffic to site, more sales, app installs, brand awareness. With our reporting we’ll go over each month’s results and determine your success. We recommend running ads for a minimum of 3 months to start seeing genuine results from testing and optimizing.
Take our survey below so we can get an idea of your needs and ad spend. From there we can give you an estimate of our ad management fees, which we charge monthly. If you’re not sure what your budget is, we can work with you to see what’s the right amount to start testing.